Responsible AI.
Human at the core.
We're Dhabi AI. We build AI products: our own, and with product companies. Ignite, our first product, watches what AI assistants say about your brand.
Scroll to the product
Ignite
Igniting truth in AI
Ignite is live. The next product is in incubation.
AI answers are your new front door: customers walk through it before they ever reach your site. If an assistant hallucinates about your brand, or someone rigs the answer, nothing reaches your analytics: no impression, no click, no warning.
Ignite watches what ChatGPT, Claude, Gemini, Perplexity and Grok say about your brand, traces where each answer came from, drafts the fix, then reruns the questions to prove your visibility moved.
The internet the models read is mostly machine.
Assistants learn what your brand is from a web where bots already send more requests than people do.
57.5%
of requests for web pages now come from bots rather than people.
Cloudflare Radar, via Forbes, 202666%
of people rely on AI output without checking whether it's accurate, across 47 countries.
KPMG × University of Melbourne, 202580%
of consumers rely on AI-written answers for at least 40% of their searches.
Bain & Company, 2025
What Ignite does about it
01·Measure
Watch every answer
ChatGPT, Claude, Gemini, Perplexity and Grok, swept on a schedule. Who gets named, what gets claimed, and how often you appear at all.
02·Understand
Trace where it came from
We read your site and the sources the engines cite, the way the engines read them, and show you which ones are shaping the answer.
03·Fix
We write the fix
Ignite drafts the specific edit most likely to shift the answer. Nothing publishes without your click, and one click undoes it.
04·Prove
Prove it moved
The same questions, run again. You see whether your visibility moved, confidence range included.
How we build
Products we incubate
Ignite started here. The next ones will too. We design them, ship them, and keep them.
Products we build with partners
We partner with product companies to build AI products. The partner already ships software. What we make together is a product with a name and a user.
We build AI products that keep you human.
Dhabi AI is the company behind Ignite, and the products that come after it. We incubate AI products in Dubai. Sometimes on our own. Sometimes with product companies. Every product still has to pass two tests: does the answer tell the truth, and does the system make room for human work. Engineering is a craft, and we will not hand it to a machine.
Own it
No one carries the gazelle across the desert. We own the products we ship, and we sign our work.
Read the ground
She survives on awareness. We stay curious about every model, every answer, and everything that can go wrong.
Never lose the herd
The people who use what we ship come first. We build for them and we do not leave them behind.
Honest AI.
Human work.
A world where every AI answer tells the truth and every AI system makes room for human jobs and roles. That’s the future we work toward. We measure each product against both, and Ignite is the first.
From our founder, Pablo Segura
“I started Dhabi AI to understand AI. What I found was speed. The frontier labs ship a new model every couple of weeks, and everyone downstream is expected to keep up: businesses, brands, and the people who have to use it.”
Nobody agreed to this pace. A company adopts a tool, builds a process around it, and the ground moves before the work settles. Brands rush in because standing still looks like falling behind. People are told to keep up on their own time. The cost is measurable: research in Acta Psychologica, 2025 found that adopting AI raises job stress, and job stress is what turns into burnout. The technology is moving faster than the people it lands on.
Dhabi is the gazelle this region is named after. She survives the desert on awareness, not size: she reads the ground, moves fast and never loses the herd. We build products of our own, and we build them with product companies who already know what it means to ship. Useful AI, honest about its limits, that makes room for people.
Common questions
What does Dhabi AI do?
Dhabi AI is a product company in Dubai Silicon Oasis. We incubate our own AI products and we partner with product companies to build AI products. Our first product, Ignite, monitors what AI assistants say about a brand, traces where each answer came from, and drafts the fix.
Do you partner with other companies?
Yes. Dhabi AI partners with product companies to build AI products. The work is a product we incubate together, with a name and a user.
Are you an agency?
No. Dhabi AI is a product company. We build products: ours, and with product companies.
What is Ignite?
Ignite is an AI visibility and answer integrity product. It watches what ChatGPT, Claude, Gemini, Perplexity and Grok say about your brand, traces the sources behind each answer, drafts the edit most likely to change it, then reruns the questions to show whether your visibility moved.
Why does it matter what AI says about my brand?
AI answers now sit in front of your website. When an assistant names one company and not yours, or repeats something wrong about you, nothing reaches your analytics: no impression, no click, no warning. Bain found in 2025 that 80% of consumers rely on AI-written answers for at least 40% of their searches.
Why can I not see this in my analytics?
An AI answer is not a visit. When an assistant names a competitor instead of you, or repeats something wrong about your brand, there is no impression, no referrer and no click to measure. The customer never arrives. That is why the problem has to be measured at the answer rather than at your site.
Is Ignite available now?
Yes. Ignite is live at igniteagent.ai. Start there to see what the assistants currently say about your brand.
Where is Dhabi AI based?
Dhabi AI trades as DHABIAI AUTOMATION - FZCO from Dubai Silicon Oasis in the Dubai Integrated Economic Zones, under trade licence 58887.
More detail on the company, the product and the terms we use is in the company wiki.